How is it possible that in a year in which we want to reactivate tourism, so many impasses arise? It seems like a poorly told joke that has been trying to push this sector since the pandemic ended, and we have not yet managed to close the gap of foreign tourists who, for various reasons, including the protests at the beginning of 2023, have dismissed Peru as destination. More than once in the pages of El Comercio it has been written about our slow tourist recovery, when neighbors like Colombia or Chile have long since overcome this obstacle.

It is also surprising that in the midst of discussions about how AI will change our lives, we as a country are incapable of selling tickets online in an orderly and efficient manner so that tourists can visit our Wonder of the World. Today many tickets are still sold on site, but the moment of technological transition will inevitably come, and if the battle is to be fought to accelerate this process, it has to be done taking into account all those involved and, above all, their interests.

The digitalization of services for citizens benefits us all, including tourists.

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There are several aspects to highlight regarding the Cusco problem developed in recent days. First of all, there is the way in which the culture Ministry carried out the tender. This entity and all the others of the State continually carry out these types of processes at the three levels of government. Despite this, the ministry is asked to decide to only consider some companies in the tender and not having carried out, rather, a tender open. Did the ministry do something illegal? Could you have done it another way? And in any case, why didn’t he do it?

Another aspect to highlight is that, despite the comings and goings, there is consensus that selling online is a step forward…or at least that is what those involved say. However, in practice, ‘saying’ is easier than ‘doing’.

It is known that the sale of tickets online ‘kills’ the tourist business in situ both in the city of Cusco and in Aguas Calientes. If this was known, why was it not incorporated into a contingency plan?

The ministry, with its digital operational and technical apparatus, has the duty to convince through education about the benefits of having Machu Picchu in a ‘click’.

At the moment it is known that the culture Ministry has taken into account the request of Joinnus to advance the contract expiration date (August) and carry out a new selection process. With this experience, the ministry would do well not to repeat the embarrassing situation, and promote the online purchase of tickets for Macchu Picchu without being criticized. Tourism needs it.



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