—What projects do you have today with FACUSA?

We aim to grow in other categories within the Home line: manufacturing of stainless steel pots and pans and aluminum pots with non-stick coating. Another project that we want to launch is to continue with the automation of processes to make our plant more efficient and productive.

— Do you have expansion plans with the brand?

Yes, we would also like to explore the purchase of other companies in the cutlery sector at a regional level.

— You also acquired BASA to revive the brand, what was that process like?

We knew about the history of BASA and its impact on many generations of Peruvians. At the beginning it was a very challenging process, full of learning, as we entered a line of business that we were unaware of.

“(Refloating BASA) was a very challenging process and full of learning.”

—What challenges did it involve?

The main one was not having knowledge of the plastics industry. We were new in that business. Furthermore, we found the BASA plant in a state of deterioration after many years of crisis. Let us remember that the brand was out of the market for several years and convincing customers to buy the brand again was a challenge that we managed to overcome very successfully.

—How did you manage to be the second plastics brand? Do they point to leadership?

Our goal is to be first in innovation; We do not seek to copy the leader. We want to have our own identity.

— What have been the most difficult moments in your business career?

I remember three very specific moments: first, having taken over the company that my father founded, FACUSA, at a very young age. It was difficult at the beginning. Second: the launch of BASA. And three: nowadays, the cutlery business has become very competitive, especially with the arrival of products from China. Today the challenge with FACUSA is to be more efficient in production.

—How do you see the market today?

These are difficult times to make transformation, the market is very recessive. Import competition in these categories is very aggressive and most of FACUSA’s competition is informal. It is also a very challenging time for my professional career.

—How do you feel about being recognized as a Business Leader of Change (LEC)?

I felt very flattered by my work and by the work of my entire team with whom I have been working for many years. I have the honor of working with many leaders of change, so this recognition is also for all of them.



Source link

Leave a Comment

Comments

No comments yet. Why don’t you start the discussion?

Leave a Reply

Your email address will not be published. Required fields are marked *