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This is why, so far this year, the sale of products such as air conditioners has tripled compared to last year, with last week being the week with the highest sales. “It is expected that given the current heat wave, sales will continue to increase“, says Jeanette Yáñez, Market CS Manager of GfK Peru, which mainly measures the ‘retail’ channel.

Unlike last year, adds Yañez, manufacturers knew what was coming, both because of the warm winter that occurred in 2023 and because of the announcement of a hotter summer for this year, which is why the sale of air conditioners has been increasing. since the end of last year.

In recent weeks, Lima has experienced an intense heat wave during the summer of 2024, marking high temperatures that vary significantly between different districts of the city. (Photo: Anthony Niño de Guzmán)

/ NUCLEO-PHOTOGRAPHY > ANTHONY NINO DE GUZMAN

Carlos Mujica, member of the CCL Appliance Traders Guild, explains that The market is divided into two important categories: air conditioning equipment and fans, which includes air coolers. In both categories the market is growing double digits. Until January, it is estimated that growth has been 80% compared to last year.

Due to the growing demand, we predict that during the campaign sales would grow by over 100%, almost double and even a little more. The demand for ventilators has been strong since October and November”, he comments.

And this trend is sustained by a greater supply by companies, which this time did not risk running out of stock in the middle of the campaign, as happened last year. According to Mujica, last year 600 thousand units of ventilation products (air conditioners, fans) were imported for the summer campaign, while For this, at the end of 2023 more than 2 million units were imported.

Peruvians buying fans in Mesa Redonda.  (Photo: Anthony Niño de Guzmán)

Peruvians buying fans in Mesa Redonda. (Photo: Anthony Niño de Guzmán)

Companies have prepared more in air conditioning, they have imported twice as much as last year and in ventilation up to three times more than for the previous summer campaign. But We see that, even so, demand is very strong so we could run out of stock at the end of the summer season.”Mujica remarks.

The market for air conditioners, fans and air coolers moves about US$250 millioncalculates the businessman.

For its part, since Round table, Importers comment that demand has increased significantly at the end of December in Lima and from buyers who brought products to the north of the country, where the thermal sensation reaches 40 degrees.

Last week, the Peruvian coast recorded temperatures that exceeded 30 degrees in thermal sensation and in some provinces even reached 40 degrees.  (Photo: Anthony Niño de Guzmán)

Last week, the Peruvian coast recorded temperatures that exceeded 30 degrees in thermal sensation and in some provinces even reached 40 degrees. (Photo: Anthony Niño de Guzmán)

/ NUCLEO-PHOTOGRAPHY > ANTHONY NINO DE GUZMAN

lThe stocks of fans and air coolers that were available for January are gone and a new batch of containers has just arrived, this heat is going to be more intense”, Roberto Díaz, president of the Association of Medium Importers of Peru, tells us. According to his calculations, 20% more ventilators were sold in January compared to last year.. 70% of the fans that have already been sold have been placed in Lima and the north of the country.

Best sellers and prices

At Promart they have seen a triple-digit increase in sales so far, says Gonzalo Ramos, head of Promart’s Electro Hogar line. Among the most requested products, the executive comments that there are the 3-in-1 fans, which are the top sellers due to their functionality, and the pedestal fans.

This year, in addition, there are many new features, the technology is more affordable, so the prices are similar to last year, despite the recession, says Mujica of the CCL. Ramos adds that there is a broader assortment, also with its own brand ORANGE and its exclusive brand EQUATION. The average ticket for fans is S/99 and for air conditioners is S/999.

In , The start of the year was good and demand almost tripled in January compared to last year. And for the entire summer, they estimate that they will be above 300% compared to the same season in 2023.

(Joel Alonzo)

(Joel Alonzo)

/ JOEL ALONZO

Gerardo Pacchioni, Electro category manager of indicates that anticipating this high demand, the Falabella group stores (Sodimac, Tottus and Falabella Retail) prepared to have enough merchandise for the entire summer and not go out of stock, by importing 200% more than last year. The executive affirms that a price increase is not contemplated due to the large stock they have. Although Lima is the main shopping center for the sale of air conditioning products, Pacchioni indicates that the second is La Libertad, buying five times as many of these types of products.followed by Piura and Lambayeque.

On the side ofwho participate in the air conditioning market, predict that in February the sale of these items will grow at least 50% more and that at the end of the entire summer, it will be more than double compared to 2023, estimates Sang Uk Jeong, Product Manager of Aire Solutions, who also do not foresee a price increase due to the stock they currently have, assure that they focus on having more accessible products, beyond the price with portable and customizable alternatives.

Imaco has also reinforced its product mix of fans and coolers in the face of this heat wave. Currently, they estimate that sales have skyrocketed by 135% and they expect this sales to triple by the end of the summer compared to the previous year. We have brought new equipment, quadrupled our imports compared to last year. We have products such as fans that include mosquito tablets, among others.”, notes Carlos José Mujica, general manager of the brand.

Consumers are looking for all possible products to cool themselves in the midst of increasingly unbearable heat.  (Joel Alonzo)

Consumers are looking for all possible products to cool themselves in the midst of increasingly unbearable heat. (Joel Alonzo)

/ JOEL ALONZO

Among the innovations on the market, there are also air conditioning equipment that also dehumidifies and is a heater, as well as intelligent ventilation equipment. In addition to products such as portable fans that are worn around the neck, hand-held, ecological coolers that use water, and even ventilated vests. Gaveaz comments that in the case of importer prices, price increases are not observed in the face of a stable dollar and lower inflation, but that this can happen when there is not enough stock like last year. It should be noted that products in the retail channel usually cost 30% more than in the wholesale channel.

Water consumption

Another way to cool off in the midst of this heat – increasingly unbearable – is also the purchase of bottled water, the demand for which has grown by 20% so far, as Fiorella Poggi, marketing manager of San Miguel Industries (ISM). Looking at the entire summer campaign, and following this same line, they project that there will be a growth between 25% to 30% at the end of the first quarter of the year.either.

The formats that consumers buy the most are personal ones, because they are the most practical when consuming”explains the executive.

The consumption of bottled water has also increased, even more than last year when we also had a heat wave, although less intense than the current one.  The annual per capita consumption of bottled water in Peru is 25 liters.

The consumption of bottled water has also increased, even more than last year when we also had a heat wave, although less intense than the current one. The annual per capita consumption of bottled water in Peru is 25 liters.

Poggi assures that the focus of ISM – which has the Loa and Cielo brands (for the south of the country) – is to satisfy the increased demand for water and its production lines focus on this, in addition to specific plans that ensure availability of its products. .

On the side of AJE, with its Cielo brand that has a 40% market share, estimates double-digit growth in the bottled water category during the first quarter of the year. “This heat wave was announced several months ago so We have prepared ourselves not only to meet the demand, but to ensure logistical capacity against potential impacts of the El Niño Phenomenon.“adds Jesús López. General Manager of AJE Peru.

According to Juan Julca, account manager of Kantar Worldpanel Perú, a consulting firm specialized in mass consumption, since the last quarter of last year, the increase in water has increased by 27% compared to the previous year, in line with the fact that temperatures began to rise. since then.

This is the northern city that will feel up to 40° C of thermal sensation.

This is the northern city that will feel up to 40° C of thermal sensation.

/ CABEZA AQUINO YURIKO MITSUKO

Given this heat wave in the summer, and based on last year’s also hot summer, the executive estimates that it would be expected an average growth of 15% throughout the campaign.

Until last year, the consumption of bottled water in the country was 25 liters per capita per year, according to data from Euromonitor International.



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