Arca Continental, bottler and marketer of The Coca-Cola Company products, announced the appointment of Enrique Pérez Barba as Executive Director of Beverages South America, located in Peru, a position he assumed since January 1, 2024.

Jesus Garcia, who had been serving as general manager of Arca Continental in Peru, is promoted to the Executive Planning Directorate at the company’s global headquarters in Monterrey, Mexico.

Enrique Pérez Barba will report to the general directorates of Ecuador and Argentina, and will directly lead operations in Peru.

This designation is due to the company’s vision to continue strengthening its performance, generating value for its collaborators and the communities where it operates.

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Likewise, it reaffirms the commitment to the country, where Arca Continental has a successful history of more than 113 years serving more than 370,000 clients nationwide, consolidating itself as the largest commercial and distribution network in the country, the company notes.

Enrique Pérez Barba is a systems engineer from Tecnológico de Monterrey and has a master’s degree in marketing from the same institution. Since 1998 he has been part of Arca Continental, having served in recent years as Director of Arca Continental Mexico.



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