Beer is one of the oldest drinks of humanity, and has evolved to become an essential component for the development of Peru. This was revealed by the recent workshop “Land of Brewers: The Contribution of the Beer Sector in Peru”, organized by the Beer Manufacturers Committee of the . The event aimed to highlight the real value of this emblematic drink on the national scene.

A significant contribution to GDP: In 2021, the production of beverages and malt products contributed 5% to the manufacturing Gross Domestic Product (GDP), generating a considerable income of S/ 5,046 million for the Peruvian economy. The industry had 338 formal companies, 97% microenterprises, 1.2% small companies, 0.3% medium-sized companies and 1.5% large companies. In 2022, malt beer exports reached US$16.5 million, a notable increase of 38.4% over the previous year. No less important is to highlight that 87.3% of these exports went to key markets such as Chile (73.7%) and the United States (13.7%).

Tax contributions and participation in the ISC: In the same year 2022, taxes collected in the malted beverage and malt sector amounted to S/ 4.5 billion, marking a growth of 10.1% compared to 2021. This amount represented a significant 0.5 % of national GDP. In addition, income from the sector constitutes an important participation in the Selective Consumption Tax (ISC), adding up to a total of S/ 3.4 billion.

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Value chain and employment generation: Beer, beyond being a simple drink, generates an entire value chain at the national level. From producers to distributors and retailers, the beer industry plays a vital role in the economy. The SNI Beer Manufacturers Committee reports that the annual production of beer, both craft and industrial, amounts to more than 14,000,000 million hectoliters. This sector, represented by more than 100 companies, daily serves more than 200,000 points of sale and distribution nationwide, of which the majority are wineries. In that sense, beer is the product with the highest rotation, being a crucial source of income for families linked to this business.

Investments in sustainability: The beer industry not only contributes financially, but also invests in programs focused on reducing negative externalities. These include encouraging recycling, promoting the circular economy and campaigns against illegal alcoholic beverages.

Current challenges and opportunities: Despite the 13.5% increase in the production of malted and malt beverages in 2022, driven by economic recovery and domestic demand, the sector currently faces challenges. Between January and September 2023, manufacturing has experienced a drop of 5.1%, related to the reduction in family spending and the slowdown in sectors such as restaurants. Total demand for beer is mainly oriented towards homes and restaurants.

High taxes and illegal threats: Another challenge for the sector is taxes and the effects that these can have on the market. In Peru, beer bears the highest taxes in the region, as highlighted by the Committee. This raises the possibility of growth in moonshine market share, especially if a tax increase materializes.

Beer as a drink of moderation: The Committee highlights that beer, consumed in moderation, not only enriches the social environment of citizens, but also contributes to the development of the value chain, generating five thousand direct and 20 thousand indirect jobs.

To learn more information about beer and the benefits it brings to the country, visit the website an initiative of the SNI Beer Manufacturers Committee to promote the national beer sector.

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